The Website Design & Brand Strategy Blog
Whether you’re decades in business or you’re just starting out, read the blog to learn something new and get inspired to level-up your brand and business online.
Rebrand or refine? How to decide what your business really needs.
Not sure if your brand needs a total overhaul or just a few smart tweaks? In this post, we break down the key differences between a rebrand and a brand refinement — and how to know which one is right for your business. Learn what to look out for, what to do first, and how to avoid costly mistakes.
How to tell if your website is holding your business back
Your website shouldn’t just look good — it should work hard for your business. Discover how a strategy-first approach to website design helps you save time, build trust, and bring in more sales from the right clients.
Why brand strategy is the secret ingredient to a high-converting website
A beautiful website isn’t enough. Learn why brand strategy is the secret to building a website that connects, converts, and grows your business.
How to grow your business online without using social media.
Effective ways to attract clients and build a loyal customer base using your website and email marketing.
How to develop customer personas: a simple guide for small business owners.
You’ve seen the term customer profiles or customer personas mentioned in marketing resources, but you’re not really sure what they are, or why you need one? We’ve got you.
What is brand strategy?
What is branding or brand strategy and how is it different to marketing? I find the easiest way to describe it is to say that marketing gets people's attention while branding makes them fall in love.
Beginners guide: How to use AI in your small business (2024).
AI (Artificial Intelligence) is simply the term used for technology that does things that traditionally requires human intelligence or creativity, and it has been around for years.
So why is AI, all of a sudden, a huge topic of conversation?
Social media or a website; which does your business need more?
When you’re running a business, it’s hard to find time to manage your website or social media. So which one should you prioritise?