The Website Design & Brand Strategy Blog
Whether you’re decades in business or you’re just starting out, read the blog to learn something new and get inspired to level-up your brand and business online.
Why brand strategy is the secret ingredient to a high-converting website
A beautiful website isn’t enough. Learn why brand strategy is the secret to building a website that connects, converts, and grows your business.
How to develop customer personas: a simple guide for small business owners.
You’ve seen the term customer profiles or customer personas mentioned in marketing resources, but you’re not really sure what they are, or why you need one? We’ve got you.
What is brand strategy?
What is branding or brand strategy and how is it different to marketing? I find the easiest way to describe it is to say that marketing gets people's attention while branding makes them fall in love.